Task 1. Find the pronunciation and the meaning of the new words.

Verbs: enclose, protect, refer to, prepare, preserve, integrate, improve, require, recycle, purchase, evolve, reduce, deter, indicate, exist, serve, involve, verify, comply with.

Nouns: science, distribution, storage, goods, warehouse, government, reed, wineskin, can, performance, objective, discharge, vapour, dust, permeation, efficiency, liquid, powder, resistance, pilferage, seal.

Adjectives: separate, available, ceramic, sterile, single, precise, integral, applicable, environmental.

Adverbs: typically, constantly, nationally, internationally, alternatively.

 

Task 2. Match the word and its definition:

1	pilfer	A	free from all germs and bacteria
2	recycle	B	to treat a used substance so that fur ther use is possible
3	sterile	C	never stopping; never changing
4	protect	D	to steal small items or in small quantities
5	constantly	E	to keep safe; to guard or defend from danger

 

Task 3. Translate the text from Russian into English:

Упаковка – элемент бренда, который играет важную маркетинговую роль. Грамотно разработанная упаковка, решает несколько важнейших задач.

  Во-первых, упаковка – носитель символики бренда - логотипа. Во-вторых, дизайн упаковки – инструмент выделения бренда из конкурентного окружения. В-третьих, упаковка – носитель идеологии бренда. В-четвёртых, дизайн упаковки – важный информационный носитель, который может «рассказать» о продукте.

Одного лишь креатива недостаточно, чтобы создать эффективный дизайн упаковки, разработка дизайна упаковки должна вестись в строгом соответствии с идеологией бренда, только тогда упаковка будет «работать» на конечную цель – увеличение объёмов продаж.

Важно помнить, что разработка дизайна упаковки – длительный, сложный и трудоёмкий процесс, именно поэтому дизайн упаковки нужно доверять профессионалам в области packaging design. Но разработка упаковки не ограничивается только созданием дизайна, огромную роль в борьбе за внимание потребителя играет также и форма упаковки. Разработка упаковки оригинальной формы – это процесс, который непосредственно связан с техническими аспектами производства, следовательно, требует от агентства наличия специалистов в области индустриального дизайна.

Task 4. Do a grammar test using the appropriate form of the word in brackets:

Variant 1

1. Packaging can be described as a (coordination) system of preparing goods for transport, warehousing.

2. In many countries packaging is fully (integration) into government, business, institutional, industrial, and personal use.

3. Paperboard cartons and corrugated fibreboard boxes were first (introduction) in the late 19th century.

4. Keeping the contents clean, fresh, sterile and (safety) for the intended shelf life is a primary function.

5. Packages and labels (communication) how to use, transport, recycle, or dispose of the package or product.

Variant 2

1. Package design may take place within a company or with (variety) degrees of external packaging engineering.

2. Examples of environmental and recycling (symbolize) include the recycling symbol, the resin identification code and the "Green Dot".

3. Package (develop) involves considerations for sustainability, environmental responsibility, and applicable environmental and recycling regulations.

4. Packages can have features that add (convenient) in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse.

5. Package design starts with the (identify) of all the requirements.

 

Reading comprehension

 

Task 5. Answer the questions:

 

1. What is packaging as a coordinated system?

2. What is package labelling?

3. What natural materials did the first packaged use?

4. What objectives do packaging and package labelling have?

5. What are technologies related to shipping containers?

6. What does package design start with?

7. What does package development involve?

8. What do three R’s stand for?

 

Task 6. Work in small groups and discuss the following topics:

1.Packaging – the science, art and technology.

2. Package design techniques.

3. Materials used in package industry.

UNIT II . Interior D esign

Interior Design

Interior design is a multifaceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment. These solutions are functional, enhance the quality of life and culture of the occupants, and are aesthetically attractive.

Designs are created in response to and coordinated with code and regulatory requirements, and encourage the principles of environmental sustainability. The interior design process follows a systematic and coordinated methodology, including research, analysis and integration of knowledge into the creative process, whereby the needs and resources of the client are satisfied to produce an interior space that fulfils the project goals.

The work of an interior designer draws upon many disciplines including environmental psychology, architecture, product design, and traditional decoration (aesthetics and cosmetics). They plan the spaces of almost every type of building including: hotels, corporate spaces, schools, hospitals, private residences, shopping malls, restaurants, theatres, and airport terminals.

Today, interior designers must be attuned to architectural detailing including floor plans, home renovations, and construction codes. Some interior designers are architects as well. The specialty areas that involve interior designers are limited only by the imagination and are continually growing and changing.

With the increase in the aging population, an increased focus has been placed on developing solutions to improve the living environment of the elderly population, which takes into account health and accessibility issues that can affect the design. Awareness of the ability of interior spaces to create positive changes in people's lives is increasing, so interior design is also becoming relevant to this type of advocacy.

Three areas of design that are becoming increasingly popular are ergonomic design, elder design, and environmental - or green - design. Ergonomic design involves designing work spaces and furniture that emphasize good posture and minimize muscle strain on the body. Elder design involves planning interior space to aid in the movement of people who are elderly and disabled. Green design involves selecting furniture and carpets that are free of chemicals and hypoallergenic and selecting construction materials that are energy-efficient or are made from renewable resources.

Although most interior designers do many kinds of projects, some specialize in one area of interior design. Some specialize in the type of building space - usually residential or commercial - while others specialize in a certain design element or type of client, such as healthcare facilities. The most common specialties of this kind are lighting, kitchen and bath, and closet designs.

However, designers can specialize in almost any area of design, including acoustics and noise abatement, security, electronics and home theatres, home spas, and indoor gardens. Interior designers deal with technical engineering issues and aesthetic design issues. Those who leave this field usually choose another area involving aesthetic design. Many become interior decorators, graphic designers, and computer graphics consultants. A notable few become architects. Few leave the arena of aesthetic decision-making altogether.

 

Vocabulary

1. multifaceted /ˌmʌl.tiˈfæs.ɪ.tɪd/  - многогранный;

2. attune [ə't(j)uːn] - (attune to) подготавливать, приспосабливать, приучать;

3. relevant ['reləvənt] - релевантный; значимый; существенный; важный;

4. advocacy ['ædvəkəsɪ] - пропаганда, активная публичная защита, поддержка; отстаивание (взглядов, позиций);

5. ergonomic эргономичная мебель или оборудование, разработанные таким образом, что делает их удобными и эффективными для людей, которые используют их для своей работы;

6. posture ['pɔsʧə] – осанка; поза;

7. hypoallergenic /ˌhaɪ.pəʊˌæl.əˈdʒen.ɪk/ - гипоаллергенный;

8. residential [ˌrezɪ'den(t)ʃ(ə)l] - жилой (о районе города);

9. abatement [ə'beɪtmənt] - уменьшение; ослабление;

10. arena [ə'riːnə] - сфера интересов, круг интересов; сфера деятельности, арена, место действия;

11. issues ['ɪʃuː] , ['ɪsjuː] - выпуск (продукции); издание (печатной продукции);

12. aesthetic [iːs'θetɪk] – эстетический, чувственный, связанный с ощущениями

Lexical exercises