III. Переведите слова и выражения из первого столбика (1-10) на русский язык

Найдите соответствующие им лексические эквиваленты (a-j):

1. to be keen on smth 2. enthusiasm 3. high performers 4. loyalty 5. organization 6. motivation 7. to inspire 8. to retain 9. skill 10. competitor

a) a strong feeling of interest and enjoyment about something and eagerness to be involved in it   b) creative people   c) the quality of remaining faithful to principles, country etc   d) to like smth   e) eagerness and willingness to do something without needing to be told or forced to do it   f) an ability to do something well, especially because you have learned and practised it   g) a group such as a business that has been formed for a particular purpose   h) a person, team, company etc that is competing with another   i) to keep someone or something   j) to give someone the enthusiasm to do or create something

 

 

Внесите свои ответы в таблицу:

 

 

 

 

IV. Вставьте в предложения (1-5) подходящее по смыслу слово (a-c):

1.The statement shows all accrued … .

a) stocks b) interest c) costs

2. The printer has run out of … .

a) paper b) resources c) records

3. Please address all … to the manager.

a) contracts b) facts c) complaints

4. Our client has agreed to adoption of … .

a) money b) shares c) contract

5. The … will be floated on the American Stock Exchange.

a) shares b) interest rates c) prices

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V. Расположите фразы диалога в правильной последовательности (cоедините цифры и буквы). Внесите свои ответы в таблицу. Перепишите диалог в правильном порядке:

a) Could I have two telephones?

b) Ok. What would you like to order?

c) Sure. It’s one hundred fifty dollars.

d) Good morning. Spyline Products. Sales. Can I help you?

e) Hello, I’d like to place an order, please.

 

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VI. Расположите части делового письма в правильном порядке (cоедините буквы и цифры). Внесите свои ответы в таблицу. Перепишите письмо в правильной последовательности:

 

 

a) Dear Mr. Fountain

b) 6 Lakeside Road

London, UK

5^th March, 2015

Customer number: AF2789

Tel. 020-7205-2030

c) I am writing to complain about the computer that I bought from your

company last week. I am unhappy with the computer. I’d like you to send

one of your technicians to my house as soon as possible to fix it. I hope to hear from you in the near future, and can be contacted at any time on the mobile number above.

d) Mr. Fountain

Springbourne Technologies

Unit 7, Riverside Business Park

Wilham

London, UK

e) Yours sincerely

Chris Brown

 

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Вариант 2

I. Прочитайте и устно переведите на русский язык весь текст. Переведите письменно первый абзац:

Global Multinational Company

A multinational company is a business organization that has its headquarters in one country but with operating branches, factories and assembly plants in other countries.

A company becomes a global enterprise when it integrates all of its units and focuses its marketing strategy on worldwide scale. In practical terms, people tend to call any company that sells products or services on the global market or has operations in several countries a global multinational company. Managing a global multinational company would obviously be much simpler if it required only one set of corporate objectives, goals, policies, practices, products and services. But local differences – cultural habits, beliefs and principles specific to each country or market – often make this impossible. The conflict between globalization and localization has led to the invention of the word ‘glocalization’. Companies that want to be successful in foreign markets have to be aware of the local cultural characteristics that affect the way business is done.

A global multinational organization should employ people who understand the culture into which the company plans to expand. Global companies often offer the same product in different countries, but modify a product logo and packaging to meet local tastes. A company trying to globalize should also reorganize its management structure and supply chain. An export management company can handle restructuring in the supply chain and compliance with laws of foreign countries.

Вusinesspeople in ‘linear-active’ cultures such as Britain, the USA and Germany are generally organized and rational, try to act logically rather than emotionally, plan in advance, and like to do one thing at a time. They believe in respecting rules, regulations and contracts. They are not afraid of confrontation but will compromise when necessary to achieve a deal.

 

II. Определите, являются ли утверждения:

А) истинными

B) ложными

C) в тексте нет информации

 

1) Local differences make managing a global multinational company much simpler.

2) People like to do many things at the same time.

3) A company becomes a global enterprise when it focuses its marketing strategy on worldwide scale.

 

Внесите свои ответы в таблицу: