C. Some British firms use normal spelling in their names but form them by combining two words into one. What kind of business do the following real firms do?

 

a) TRANSLAGENCY

b) AUTOCHECK

c) AUTOPASS

d) SECURICOR

e) QUICK-LETS

f) FIGURETRIM

g) SUNTOURS

h) DATAFLOW

ПРИЛОЖЕНИЕ

Ответы к упражнениям

How To Write An Advertisement

1. The address of the agency is 18 Compton Street, Croydon.	1-3
2. The holiday costs £350.	2-1
3. You stay in a cottage	3-2
4. You travel by plane.	4-1
5. You can go horse-riding.	5-3
6. The phone number of the agency is 464 3830.	6-2
7. You stay in youth centre	7-3
8. You travel by coach.	8-2
9. It costs £130 for a week	9-3
10. You can gо fishing.	10-2

 

Brands and Trademarks

Task 1. 1 - i; 2 - g; 3 - m; 4 - j; 5 - c; 6 - n; 7 - e; 8 -1; 9 - d; 10 - a; 11 - f; 12 - b; 13 - h; 14 - k.

А B

Purrfect	cat food
Gloss	shampoo
Bodygold	suntan lotion
Pearlwhite	toothpaste
Softie	washing powder
Allbrite	window cleaner
Lite-up	matches
Sylph	slimming pills
The Razzlers	pop group
Choco-snack	chocolate bar
Iron-out	wrinkle cream
Aquacool	mineral water
Aquafoam	bubble bath
Chu-away	chewing-gum

Task 2.

A. a) snack bar; b) shoe-shop; c) dry cleaners; d) photo-processing shop; e) photo-copying firm; f) women's clothes shop; g) children's clothes shop; h) taxi firm; i) dry cleaners; j) snack bar; k) garage and repair shop; 1) hairdressers; m) travel agency; n) car-hire firm

a) LITE BIT	snack bar
b) SHUSELLA	shoe-shop
c) KEEP-A-CREASE	dry cleaners
d) SUPASNAPS	photo-processing shop
e) KWICK KOPY	photo-copying firm
f) KWALITY FASHIONS	women's clothes shop
g) KUMFY KIDDY WEAR	children's clothes shop;
h) HANDICARS	taxi firm
i) MR.KLEEN	dry cleaners
j) SNAX	snack bar
к) MOTOR RARE	garage and repair shop
l) LOOKRITE	hairdressers
m) FLITE CENTRE	travel agency
n) U-DRIVE	car-hire firm

B. a) cleaning fluids; b) pet food; c) telephone answering machines; d) strong glue; e) beds; f) rucksacks; g) bathroom equipment; h) video and audio home entry system

KLEENOFF	cleaning fluids
KATTOMEAT	pet food
ANSAFONE	telephone answering machines
SUPALOK	strong glue
RESTRITE	beds
KARRIMOR	rucksacks
INSTAFLOW	bathroom equipment
ANSADOR	video and audio home entry system

C.a) translating; b) car repair; c) driving school; d) security services; e) accommodation; f) health and slimming studio; g) travel agency; h) computer services

 

TRANSLAGENCY	translating
AUTOCHECK	car repair
AUTOPASS	driving school
SECURICOR	security services
QUICK-LETS	accommodation
FIGURETRIM	health and slimming studio
SUNTOURS	travel agency
DATAFLOW	computer services

Образцы печатной рекламы

На английском языке

 

Крикова

Людмила Петровна

 

 

МИР РЕКЛАМЫ – II

 

Учебное пособие

 

 

Главный редактор Л.П. Крикова

Составитель Л.П. Крикова

Корректор Л.П. Крикова

Технический редактор Л.П. Игнатьева

Компьютерная верстка Э.А. Иванова

Художественный редактор Э.А. Иванова

Дизайнер Э.А. Иванова